Dana Distributors Offering Free Cab Rides for New Year's Holiday

By Jackson Wang
Spectrum News - Hudson Valley
Friday, December 30, 2016 at 04:23 PM EST


GOSHEN, N.Y. -- When it comes to celebrating the new year, we all want to have a good time. But law enforcement agencies from across the Hudson Valley are continuing to remind us on what can happen when we don't do it safely.

“According to NHTSA, every two minutes, somebody is injured by a driver who was intoxicated ... every two minutes,” said Police Chiefs Association of Orange County President and Port Jervis Police Chief William Worden.

That's why police say they'll be out in full force late Saturday night and early Sunday morning. They're asking those looking to have a good time to plan ahead: have a designated driver or use Dana Distributors' Alert Cab program.

“It’s all about saving lives," said Dana Distributors General Sales Manager Tom Kennedy. "It’s not always about the bottom dollar. It’s about enjoying yourself responsibly.”

For the 30th year, the program will be offering a free cab ride home during the New Year's holiday. This year, more than 700 establishments and 20 taxi companies from Orange, Sullivan, and Rockland counties will be participating.

“We’ve had close to over 100 rides on New Year’s," Kennedy said. "And when you see that number go down, it could be a good thing, because you see the decline in fatalities.”

Over the last seven years, Alert Cab has supplied nearly 1,000 rides in those three counties during the New Year. Destinations must be within a 10-mile radius of pick-up.

Officials say the program is effective, with DWIs decreasing over the last two years.

“A DWI offense or a drinking while boating, it’ll cost them $10,000 if they’re arrested," said Orange County District Attorney David Hoovler. "Why spend their money in a courtroom, why spend their time in a courtroom, when they can have fun?”

“I’ve been out there with our men and women at some of these DWI checkpoints, and you’ll be surprised how many designated drivers are coming through checkpoints,” said Sullivan County Undersheriff Eric Chaboty.

The free cab rides will begin at 4 p.m. New Year’s Eve afternoon, and they will run until 2 a.m. New Year’s Day.

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Dana Distributors Employee Recognized in National Spotlight Program - Ed Gillen Highlighted by National Beer Wholesalers Association

GOSHEN, N.Y. – New York beer distribution company Dana Distributors is pleased to announce that Ed Gillen has been recognized in the National Beer Wholesalers Association (NBWA) Employee Spotlight Program. Now a driver, Gillen has worked for the company for 41 years.

America’s more than 3,000 independent beer distribution facilities employ 135,000 men and women in communities across the country. The NBWA Employee Spotlight Program highlights standout beer distribution employees and showcases their achievements.

“It is often noted that many beer distribution companies are family-owned and -operated, and many of these businesses operate as an extended ‘family,’ with employees who have worked in the business for 5, 10, 15 years and more,” said NBWA President & CEO Craig Purser. “NBWA’s Employee Spotlight Program recognizes these standout employees who are the face of the American beer industry in their communities.”

Dana Distributors President Fred Dana said, “Ed Gillen doesn’t just deliver beer. Eddie builds customer relationships every day. He has been building relationships for 40 years!”

“He also helps train new drivers and is a trusted voice to ownership regarding safety in the workplace,” Dana added.

Dana said that Gillen has been delivering to the same area for several years now, and even the customers of the company’s retailer partners have been on the receiving end of Gillen’s kindness.

Dana recalled receiving an email from a resident in the community who had pulled over at a gas station in Monroe after their car’s tire light came on. Gillen was there unloading a delivery, and he volunteered to help by filling the tire.  There have been several of these types of calls over the years where Eddie has helped someone out above and beyond his normal call of duty.

Dana Distributors, Inc. is a family-owned wholesaler that started in Middletown, NY in 1970.  Now located in Goshen NY, Dana Distributors employs over 85 full-time employees, and services Orange, Rockland, and Sullivan counties. 

Please visit www.danadistributors.com to learn more about our company.

The National Beer Wholesalers Association (NBWA) represents the interests of America’s more than 3,000 licensed, independent beer distributor operations in every state, congressional district and media market across the country. Beer distributors are committed to ensuring alcohol is provided safely and responsibly to consumers of legal drinking age through the three-tier, state-based system of alcohol regulation and distribution. To learn more about America’s beer distributors, visit www.AmericasBeerDistributors.com. For additional updates from NBWA, follow @NBWABeer on Twitter, watch NBWA videos on www.youtube.com/NBWABeer and visit https://www.facebook.com/pages/NBWABeer.

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Alert Cab on call to take revelers home

By Heather Yakin
Times Herald-Record

GOSHEN — For the 29th year, Dana Distributors is picking up the tab for revelers who find they’ve had too much to drink on New Year’s Eve and three other holidays via the Alert Cab program.

Dana, the local Anheiser-Busch distributor, has long participated in the beer giant’s corporate responsibility programs, asking customers to drink responsibly.

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Goose Island - Bourbon County Stout


Brewed in honor of the 1000th batch at our original Clybourn brewpub. A liquid as dark and dense as a black hole with thick foam the color of a bourbon barrel. The nose is an intense mix of charred oak, chocolate, vanilla, caramel and smoke. One sip has more flavor than your average case of beer.


  • Style: Imperial Stout Aged in Bourbon Barrels
  • Alcohol by Volume: 14.2%
  • International Bitterness Units: 60
  • Color: Midnight
  • Hops: Willamette
  • Malts: 2-Row, Munich, Chocolate, Caramel, Roast Barley, Debittered Black


  • Preferred Glass: Snifter
  • Food Pairings: Flourless Chocolate Cake
  • Cellaring Notes: Develops in the bottle for up to 5 years


Limited Release

Bottles: 4 Pack

Draft: 1/6 bbl


  • World Beer Cup Awards:
  • 2006: Gold – Wood & Barrel Aged beer
  • Great American Beer Festival:
  • 1995: Strong Ale

See the Goose Island Site




Here's your reason to leave the house on Black Friday: Goose Island is releasing its revered Bourbon County Brand beers. The Chicago-based brewery has been brewing the potent, bourbon-barrel aged ales since 1992 — a lifetime ago for craft beer — and the flagship stout recently made our Best 100 Beers in the World list.


"At its first Great American Beer Festival, it was dismissed as too avant garde, too extravagant" says Mike Siegel, Goose Island's innovation manager. "Now practically every brewery in America has a bourbon-barrel beer."

What sets it apart the hundreds — maybe thousands — of other bourbon-aged ales is that every ingredient is chosen for how it will age in a bourbon barrel when most brewers simply age an existing stout. The result is rich, dense layering of flavors that intensify the common caramel, roast, and fruit from the beer and oak.


In recent years, the Bourbon County Brand has expanded to five beers. The imperial stout has coffee-infused and vanilla bean-rye barrel variants, an English barleywine, and the Chicago-only Proprietor's stout with additional spices.

"The variations are purely a way for our brewers to play with the flavors of bourbon and find new ways to push them out," says Siegel.


Regardless of the final product, the five Bourbon County beers undergo a fairly similar process. A total of 3,000 barrels from six distilleries — including Heaven Hill, Buffalo Trace, and Knob Creek — are filled over the course ten months. Siegel says because the brewing and barrel filling takes so long, brewing has to be spaced out over those months. The beer usually ages for a year, but never less than eight months, when it's then tasted and emptied — a three-month process for the legion of barrels.

"We're talking about a three-man crew emptying barrels nonstop over 50-hour weeks," says Siegel.


Though Goose Island recently opened a new warehouse for it's barrel-aging program, it keeps the Bourbon County barrels under a loose climate control, letting temperature changes open and close the pores of the oak, extracting more flavor, says Siegel.

"Most barrels take one of two paths," he says. "One is a very smooth beer that brings out the roasted and caramel notes from the stout and bourbon. The second is a beer that's slightly hotter and really gets into deep cherry and berry flavors in the wood. Both are desirable."


The two Bourbon County variations you're most likely to see at your local beer aisle in addition to the stout are the Bourbon County Barleywine and Bourbon County Stout Coffee. The barleywine — that's right, not a stout — grew out of King Henry, a special bourbon-barrel barleywine Goose Island created in 2010. The brewers saw it's potential in the Bourbon County family, folding it in last year. Also unlike the stouts, which all get fresh bourbon barrels, the 70 percent of the barleywine's barrel are second-use barrels that aged stout the prior year.

The coffee in the coffee stout doesn't enter the equation until the very end. Working with its neighbor, the world-class roaster Intelligentsia, Goose Island performs a blind cupping every year to pick its beans. For 2014, it's a single-estate Rwandan called Zirikana. Like everything else going into the beer, these beans are picked for how they amplify and complement with the bourbon and beer flavors.


Goose Island Bourbon County Brand beers are available in most states, and the brewery is sponsoring Black Friday release parties in Boston, Chicago, Dallas, Jacksonville, Los Angeles, New York City, Philadelphia, Phoenix, San Francisco. Four-packs will retail between $20-30. Visit gooseisland.com to find a bottle near you.


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Roscoe’s Craft Brews Bring Tasty Local To Table Solution For Tri-State Operators

The following article is from Total Food Service - November 12th 2014

It's not often you hear the words “trout” and “beer” in the same sentence. Unless, of course, you live in or near Roscoe, N.Y

This small town in Sullivan County has long been known as one of the best trout-fishing towns in the country, and was recently voted #1 in the U.S. according to Josh Hughes, brew master and operations manager at The Roscoe NY Beer Company.

“All the members and founders of our brewery are very proud members of Roscoe and wanted to give something back to the community and create a beer specific to Roscoe, catering to everything it has to offer and the great outdoors,” says Hughes.
The brewery, which opened in May of last year, uses all-natural ingredients. “Our beer stands out from many other breweries because we're 100% handmade,” he adds. “We can pay very close attention to every batch of beer we produce, every little bit of beer that comes out of here. Because we're small, we can also source locally. We use as many local hops as we can source, and our water comes from the Catskills, which is phenomenal. Those reservoirs supply all the drinking water for New York City.”

Hops are what are probably the most vital ingredient in a beer right next to barley, Hughes notes, and the brewery's hops are unlike any other. “Hops are the bittering agent of beer. For a long time they were used as a preservative as well. Hops also have strong citrus notes, fruity and floral notes, which adds wonderful character to the beer. Beer would not be beer without hops.”

Roscoe sells its beer in bottles to gas stations, grocery stores, and smaller restaurants, while most bigger restaurants buy draft only. “We are on tap at every local place that has a liquor license. We're a hometown favorite, for sure,” says Hughes.
The brewery sells a variety of craft beers that are always on tap at its store, Trout Town Rainbow Red Ale, Trout Town Brown Ale, and its flagship beer, Trout Town American Amber Ale. “It's all so popular we can’t keep up with demand,” he notes. “Trout Town Rainbow Red Ale is very-well received. We tend to sell out of it very quickly, but it's one we're always brewing. It's a nice strong malted beer, 7.5% alcohol, with a nice hop character to it, a bit of bitterness with a little bit of citrus and a floral finish to it,” he says.

Trout Town Brown Ale is a dark brown ale that comes in at 5.5% alcohol. “It has nice coffee and chocolate flavors that are imparted by the barley we put in the beer. Though it's very dark, it's actually light in body, a very easy-drinking beer,” Hughes points out. “A lot of dark beers have a thick character to them, but this is light. You can have a couple without feeling overly full.”

Finally, there's Trout Town American Amber Ale, Roscoe's flagship beer. “It's a light toasty beer with some grapefruit character to it, and a little bit of a balanced bitter finish to it. It's 5% alcohol,” he says.

The company also produces seasonal beers, including its hop harvest IPA. “That beer was brewed 100% with homegrown hops, not one hop from a commercial producer. We collected the hops from our homebrew club, including myself and my mother, we pooled the hops together and brewed a nice beer,” he says, adding that Roscoe just brewed an Autumn Spice Ale that will be on tap in two to three weeks.

The brewery employs three full-time staff, as well as some part-timers, and distributes its beer to all five boroughs in New York, most of Long Island, and the Hudson valley, where it will be expanding in the near future. The company also plans to begin distributing further north in Delaware, Chenango and Otsego counties.

The brewery's beer is sold in bottles and draft. Bottling is contracted through Adirondack Brewing Co. but there are plans to create this capability for the brewery itself, Hughes says. “Some draft goes through Adirondack, too, but a good percentage is brewed on-site.”

Hughes says that, while there are nearly 3,000 breweries in the U.S., and growing every day, there's room for everyone. “It doesn't take away from our uniqueness, our own creative input to make it our own,” he says.

Craft beer can be very remunerative for foodservice, he says. “It tends to increase the check dollar value as well as the tipping rate for establishments. It's been long known that craft beer has helped local establishments nationwide. It adds appeal to the restaurant as an artisan, and, like wine, food and beer pair well together. A good craft beer can accentuate the food. Beer can actually pull that together and add a whole new dimension to the atmosphere and enjoying the food. It's a far better experience for the person looking to get a little bit more out of their beer.”

Craft beer is here to stay, Hughes says. Neighborhood breweries don't threaten others, but strengthen them, he claims. “You can haul a greater amount of customers from a diverse area. We're entering a maturing market. There's no beer out there that's perfect for everyone, so we try to have a diverse product line. If someone comes in, they're going to enjoy something we have on tap.”

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Dana Distributors Inc. hosts The Giving Tree


Dana Distributors Inc. hosts The Giving Tree

The Town of Wallkill Boys & Girls annual gift drive “The Giving Tree” will have Dana Distributors Inc. as a host location this Holiday season.


Goshen, NY October 21, 2014:  Dana Distributors Inc. is excited to announce that we will be participating in the Town of Wallkill Boys & Girls Club “The Giving Tree” annual gift drive. The Giving Tree will put clothing and gifts in the hands of children in need across Orange & Sullivan Counties. As a host site we will display a non-denominational holiday tree, drawn by the Club kids, with ornaments that list a child’s first name, age, and size/hobby information. From November 21 through December 15, donors can sign up, take an ornament and return a gift for the child listed on their ornament. From December 15-19th, the Club staff and volunteers will collect and distribute the gifts to Club kids and other children in need in our Counties. The T.O.W. Boys & Girls Club will help their Club kids and campers, and then they will open the Drive up to as many children as they can serve from communities outside their service area too! 




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New York State Beer Wholesalers Association Honors Fred Dana


We at Dana Distributors Inc. would like to congratulate our President/owner Fred Dana on receiving the Michael E. Vacek award from the New York State Beer Wholesalers Association during the NYSBWA Fall convention at the Omni Berkshire in Manhattan.  The “Mikey Award” is in honor of past NYSBWA Executive Michael Vacek in recognition of Fred’s commitment to maintaining the strength and vitality of the beer distributing family.



Fred has served as an Officer for 10 years for the NYSBWA.  He was Secretary, then Treasurer, then Chairman Elect (for two terms) and now finally as Chairman.  He will continue to serve as an Officer for another two years as Immediate Past Chairman.



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Global Beer Responsible Day

Everyone please take a minute to watch this incredible commercial from Anheuser Busch in support of Global Beer Responsible Day, and responsible drinking.

We at Dana Distributors want to wish everyone a great weekend and always remember to enjoy responsibly and designate a driver!


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October 2 - October 3 2014 - Bud Heritage #TBT at Tarsio Lanes

Come Join the Bud Light Girls Thursday night for some great beer, prizes, and company at Tarsio Lanes!!

Oct 2 at 7:00pm to Oct 3 at 9:00pm

Pat Tarsio Lanes
173 S Plank Road
Newburgh, New York 12550
see map

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