Give A Damn, Make A Plan: Dana Distributors 2018 Alert Cab


The Articles bellow highlight our efforts to help stop Drunk Driving in the Hudson Valley. Our 2018 Alert Cab Conference was held December 28th, 2018. A recording of the event can be found Here On Our Facebook.

Original Article Via The Times Herald Record

Too drunk to drive on New Year’s Eve? Alert Cab to the rescue

GOSHEN — Nobody wants to start the new year with a driving-while-intoxicated charge.

So, if you have too much to drink on New Year’s Eve, don’t get behind the wheel and drive. There’s a program that will get you home safely, and it’s free.

Alert Cab is a joint effort by Dana Distributors, one of the largest distributors of alcoholic beverages in the region, local police and about 700 participating bars, restaurants and taverns in Orange, Rockland and Sullivan counties. Started on New Year’s Eve in 1986 to save lives, it has now expanded to other key dates: Super Bowl Sunday, St. Patrick’s Day and Thanksgiving eve.

This year, Dana has put more money into the effort, General Sales Manager Tom Kennedy told law enforcement and elected officials who gathered at its offices on Hatfield Lane on Friday to announce this year’s program for New Year’s Eve.

“This week is the most dangerous time in the year to be on the road,” said Orange County District Attorney David Hoovler. “Offering a ride for free, can’t say enough about it ... Enjoy responsibly, celebrate safely and let’s get through the season.”

In Orange County, police made 1,387 DWI arrests in 2017, according to Hoovler, and another 1,068 for the first three quarters of 2018. The days between Christmas and New Year’s Day can be especially dangerous.

To crack down on drinking and driving, state police will increase patrols as part of the national “Drive Sober or Get Pulled Over” campaign, which runs through Jan. 1. Drivers can expect to see sobriety checkpoints and more troopers on roads during the campaign.

“It’s a deterrent,” said state police Troop F spokesman Trooper Steven Nevel. “It forces people to have a plan in place before they go out — to have a designated driver, to call a cab ... Who wants to start the New Year with a DWI or killing someone?”

Last year, Troop F arrested 32 people for DWIs on Dec. 31 and Jan. 1.

If party-goers feel they’re too intoxicated to drive, they can hand over their keys and call a cab. Dana will pick up the tab for a ride to the individual’s home within a 10-mile radius. The offer is available between 4 p.m. on Dec. 31 and 2 a.m. on Jan. 1.

Since 2009, Dana has paid for 1,357 rides under the Alert Cab program.



Original Article Via The Hudson Valley Post


Dana Distributors, a beer distributor based in Goshen is offering a safe alternative to drunken driving on New Year's Eve. The distributor of many beverages throughout Orange, Sullivan and Rockland counties, most notably Budweiser products, was joined by Orange County Executive Steven M. Neuhaus, District Attorney David Hoovler and Sheriff Carl E. DuBois on Friday to show support for Dana Distributors’ Alert Cab initiative. Senator Bill Larkin, State Assemblyman Karl Brabenec, Commissioner of Emergency Services Brendan Casey and law enforcement personnel from the State Police and local municipalities also attended the news conference. Town of Chester Police Chief Dan Doellinger was presented with Dana Distributors’ 2018 Recognition Award at the event.

The Recognition Award is given each year to a leader in the community who helps bring attention to alcohol awareness and creates strong partnerships with local officials and law enforcement. Neuhaus earned the honor from Dana Distributors last year.

“You can certainly celebrate on New Year’s Eve, but be responsible and don’t drink and drive,” Neuhaus said. “Poor decisions can land you in jail, the hospital or worse. Orange County has zero tolerance for drunk driving and law enforcement will remain vigilant during this holiday, ensuring that our roadways are safe. We appreciate that Dana Distributors offers the Alert Cab program. Every ride can potentially save lives.”

For the 14th consecutive year, Dana Distributors is offering cab rides free of charge to residents in Rockland, Orange, and Sullivan counties as part of the Alert Cab program. Rides are available from 4:00 p.m. December 31 to 2:00 a.m. on New Year’s Day. Destinations must be within a 10-mile radius of pickup, and one must have driven his/her car to the location at which pick up is requested.

Participating bars and restaurants will have signs to let patrons know the program is available. The program aims to improve road safety and prevent drunk driving over the New Year’s holiday.

“Alert Cab is an important program that has been successful for more than a decade,” Hoovler said. “I want to thank Fred Dana and Dana Distributors for continuing Alert Cab each year. Our message is simple: Don’t become or cause another statistic attributed to driving while intoxicated. There is never an excuse to drink and drive.”

Added DuBois: “If you’ve have had too much to drink, don’t take a chance. Do not get in that car. Do not allow anyone else to get in that car if they have had too much to drink. The hardline you will hear from law enforcement will be, 'drive sober or get pulled over.'”

The Alert Cab service is paid for by Dana Distributors and provided by 19 cab companies, including eight in Orange County. For more information about the Alert Cab program, contact Tom Kennedy at Dana Distributors at 615-3236.


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Dana Distributors & Burke Catholic High School Presents 'I’m living proof of what happens to people who make poor choices'


Original Article Via The Chronicle

 — Sarah Panzau Evans, a motivational speaker who survived a drunk driving accident that changed her body and her life, spoke to a crowd of 400 students in the John S. Burke Catholic High School gymnasium on Oct. 25.

Her future was bright until one life-altering day. She was an award-winning collegiate athlete with a full scholarship to play for the Southwestern Illinois College volleyball team. She won conference Freshman of the Year honors, was named to seven all-tournament teams, and was a two-time member of the National Junior College Athletic Association woman's volleyball All-American team. But, on Aug. 23, 2003, everything changed. 

She was 21 years old the day she left a party and made the irrevocable decision to get into her car and drive home. With a blood-alcohol level nearly four times the legal limit, Evans totaled her car. The accident left her with a severed arm, all but five damaged vertebra, and a jaw broken in seven places. She was given a zero percent chance of surviving her injuries. Evans spent two and half months in a hospital and has undergone more than 30 surgeries since the accident.

Evans is using her second chance at life to educate others on the dangers of drunk driving.

“If these kids want to make that one poor choice of drinking underage, I plead with them not to make the second poor choice to get behind the wheel,” she said. “I think just by looking at me and hearing my story, they will know that I’m living proof of what happens to people who make poor choices.”

Burke Catholic students were moved by Evan’s story.

“This was, by far, the best assembly I’ve ever attended,” said Holden Lee, a junior. “Her story was sad, but ultimately, it was very inspirational because she is leading a successful life and has overcome the tragedy of her drunk driving accident.”

Evans shared photos of the wreckage, and the guilt she still carries to this day, especially for the pain and fear she caused her family. On the night of her accident, Evans' mother was visited by two police officers who asked her to identify a young woman involved in a fatal accident. 

“The students found Sarah’s story very impactful because she is young and was an athlete and spoke to them in an honest, direct way,” said John Douthit, Burke Catholic Principal of Operations. “It’s so important that we provide our students with assemblies like this one because it’s critical for them to understand that one bad choice can have grave consequences.”  

Burke Catholic High School partnered with Dana Distributors partnered to present the program.

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Super Bowl Sunday Alert Cab Program

Alert Cab Super Bowl
Dana Distributors will be sponsoring the Alert Cab Program again this Super Bowl Sunday in Orange, Rockland and Sullivan Counties. Participating game day destinations will be able to provide you with a free cab ride home courtesy of Dana Distributors from 4pm - 12am.
Speak to your bartender to find out if they are participating. If you have been drinking, or if someone else needs a ride, bartenders have been instructed to place participants’ keys in envelopes. Cab drivers will return participants’ keys when they arrive home. Cabs will generally transport participants within a 10-mile radius. You must have drove to the establishment to receive a ride home, and no bar to bar transport will be provided.

Guidelines That Must Be Followed


Boundaries: Within a Ten Mile Geographic Radius From Pickup.

Destination: The Customer’s Destination MUST be To Their Home.


Vehicles: The Customer’s Car Must Have Been Driven To Place of Origin.

Hours of Operation: 4pm February 4th 2018 Till 12am February 5th 2018.


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Too much boozing? Alert Cab program provides free rides By Richard J. Bayne


Original Article via The Times Herald Record | Richard J. Bayne

"GOSHEN — If you’re out partying on New Year’s Eve, and you’ve had too much to drink, there’s a program that will get you home safely, and it’s free. Alert Cab is a joint effort involving Goshen beer distributor Dana Distributors, local law-enforcement agencies and about 600 bars, restaurants and taverns.

If you feel like you’re too intoxicated to drive, just give your bartender the keys. Dana will pay for the cab ride. Participants can get rides, generally within a 10-mile radius. Tom Kennedy, Dana’s general sales manager, said that some participants will be taken farther, as long as it’s within the county where the trip originated. Alert Cab offers rides to participants’ homes only — no other locations.

Kennedy said Friday that Alert Cab provided 68 rides on New Year’s Eve 2016. In some years it has provided as many as 100 rides. He said Dana spent about $2,100 on drunken-driving-prevention programs this year, including Alert Cab.

“The bottom line is saving lives,” Kennedy said.

There were 10,497 fatalities from drunken-driving crashes nationwide in 2016, up 1.7 percent from 2015, according to U.S. Department of Transportation statistics.

“There are no excuses. Do not get into a car if you’ve had too much to drink,” Orange County Sheriff Carl DuBois said at a news conference Friday at Dana’s headquarters. “Drunken-driving accidents take lives, devastate families and derail careers.”

This is the 32nd year Dana is offering free cab rides home. The program started with New Year’s Eve in 1986, and expanded to other key dates: Super Bowl Sunday, St. Patrick’s Day and Thanksgiving Eve.

Dana hosted representatives from 17 law-enforcement agencies Friday to warn about the dangers of drunken driving. Police put out the word that they will be on the lookout for drunken drivers.

“If we save one life this year, it’s all worth it,” Orange County Executive Steve Neuhaus said.

DuBois pleaded with the public to give up their keys if they’ve been drinking. “We want the good memories. We don’t want bad memories of people getting hurt or killed in a drunken-driving accident, especially during the holidays,” he said.

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Dana Distributors expanding in Goshen

Times Cover Photo Dana Distributors

Original Article Via The Times Herald-Record - Daniel Axelrod

                       "GOSHEN — One gregarious Boston cop. One Miller Brewing Company leader. A chance meeting outside the former Statler Hotel in downtown Boston in the late ’40s during a beer company convention.

A booming, beaming Officer Fred Dana Sr. didn’t know it, but his wisecracking with then-Miller Beer President Frederick C. Miller would lead to the creation of Dana Distributors Inc., a Hudson Valley beverage distribution powerhouse.

“If you ever want to get into the beer distributor business, let me know,” Miller told Dana, and the seed was planted for a family business that continues to grow.

That’s the family lore from Dana’s son, Fred Jr., now the president and a partner, with nephew Patrick English, in the late Fred Sr.’s Village of Goshen business. Fred Jr. recently unveiled plans for an up-to-$6 million, 55,000-square-foot expansion, including 25 new employees.

The plans call for a 45,000-square-foot addition to the company’s 115,000-square-foot plant at 52 Hatfield Lane, plus another 10,000 square feet for recycling. The expansion is due for completion in the fall. The company recently hired the new workers, making it 105 strong.

Dana Distributors already delivers Anheuser-Busch brands for Orange, Rockland and Sullivan counties. Now, to accommodate its recent acquisition of the distribution rights for Dr. Pepper Snapple Group products, it’s growing the building it erected in 2002.

“Dana has long had a positive effect on the economy for all of Orange County, and the surrounding area,” said state Sen. Bill Larkin, R-C-Cornwall-on-Hudson. “Now, they’re expanding their role in the region.”

Fred Jr. said the company distinguishes itself with caring relationships with customers and community members. It’s known for funding an annual Safe Cab program that transported 161 individuals home from participating restaurants and bars last year on St. Patrick’s Day, the Wednesday before Thanksgiving, New Year’s Eve and Super Bowl Sunday.

“What makes us successful, and I probably sound like a broken record to our employees because I preach this all the time, is relationships,” Fred, Jr. said. “Our success is based on our people.”

Of course, Dana Distributors wasn’t always so big. Fred Sr., who died two years ago at 92, eventually took Miller up on his offer. The elder Dana put himself through Harvard Business School at night, earning a B.A. while working as a cop, before taking a job with Miller around 1954.

By 1970, Fred Sr. was looking to go solo. So, he followed a friend’s tip to the Hudson Valley, where he bought the former Sweeney Bottling Works building in Middletown, renamed it Dana Distributors and began with perhaps 15 employees.

“They’ve grown to become a key player in the community, and it all goes back to good leadership,” said Town of Goshen Supervisor Douglas Bloomfield. “I’m very proud of them.”

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Enter To Win A Bud Light Dilly Dilly Shirt!

Dana Dilly Dilly

Enter To Win A Bud Light Dilly Dilly Shirt!

Contest will run 12/26/2017-1/5/18 at 11:59:59 (EST)

Winner will be picked Monday 1/8/18 and notified that day via the social media platform used to enter.

Three (3) Chances to win! One (1) Random Prize winner from each social media platform: Facebook, Instagram and Twitter!

How to enter:
Facebook- Like our Facebook page (@DanaDistributors) Leave a comment which must include tag to another friend and #DanaDillyDilly on the original photo posted 10/26/2017, then share the photo to become eligible to win

Instagram- Follow our Instagram (@DanaDistributorPromotions) Leave a comment which must include tag to another friend and #DanaDillyDilly on the original photo posted 10/26/2017, then screenshot the image and post it on your Instagram

Twitter- Follow our twitter (@DanaDistributor) Retweet the contest photo, and reply to our tweet which must include a tag to another friend and #DanaDillyDilly on the original tweet posted 10/26/2017.  

Rules for Contest Entry:

(1)Dana Distributors reserves the right to make someone ineligible for the prize.

(2)All participants must be twenty one (21) years of age or older to win.

(3)No Purchase Necessary. Void where prohibited.  

(5)Winners must pick up prize at Dana Distributors, 52 Hatfield Lane, Goshen NY 10924 at their convenience.

(6) Agreement to Rules: By participating, the Contestant (“You”) agree to be fully unconditionally bound by these Rules, and You represent and warrant that You meet the eligibility requirements. In addition, You agree to accept the decisions of Dana Distributors as final and binding as it relates to the content of this Campaign.

(7) Campaign Period: Entries will be accepted online starting on 12/26/17 at 2:30 (EST) and end 1/5/18 at 11:59:59 (EST). All entries must be made by 1/5/18 at 11:59:59 (EST).

(7) How To Enter:  Facebook- Like our Facebook page (@DanaDistributors) Leave a comment which must include tag to another friend and #DanaDillyDilly on the original photo posted 10/26/2017, then share the photo to become eligible to win. Instagram- Follow our Instagram (@DanaDistributorPromotions) Leave a comment which must include tag to another friend and #DanaDillyDilly on the original photo posted 10/26/2017, then screenshot the image and post it on your Instagram to become eligible to win . Twitter- Follow our twitter (@DanaDistributor) Retweet the contest photo, and reply to our tweet which must include a tag to another friend and #DanaDillyDilly on the original tweet posted 10/26/2017 to become eligible to win.  

(8) Prizes: The Winners will receive one (1) Bud Light Dilly Dilly T-Shirt Any and all prize-related expenses, including without limitation any and all federal, state, and/or local taxes, shall be the sole responsibility of Winner. No substitution of prize or transfer/assignment of prize to others or request for the cash equivalent by Winner is permitted. Acceptance of prize constitutes permission for Dana Distributor to use Winner’s name, likeness, and entry for purposes of advertising and trade without further compensation, unless prohibited by law.

(9) Odds: The odds of winning depend on the number of eligible entries received.

(10) Winner Selection and Notification: Winner will be selected by at random drawing under the supervision of Dana Distributors. All winners must be following the Dana Distributor social media platform they entered on to be eligible to win. Winner will be notified on the social media platform they entered within five (5) days following selection of Winner. Dana Distributor shall have no liability for Winner’s failure to receive notices due to spam, junk e-mail or other security settings or for Winner’s provision of incorrect or otherwise non-functioning contact information. If Winner cannot be contacted, is ineligible, fails to claim the prize within 5 days from the time award notification was sent, or fails to timely return a completed and executed declaration and release as required, the prize may be forfeited and an alternate Winner selected. Receipt by Winner of the prize offered in this Campaign is conditioned upon compliance with any and all federal, state, and local laws and regulations. ANY VIOLATION OF THESE OFFICIAL RULES BY WINNER (AT DANA DISTRIBUTORS‘S SOLE DISCRETION) WILL RESULT IN WINNER’S DISQUALIFICATION AS WINNER OF THE CAMPAIGN, AND ALL PRIVILEGES AS WINNER WILL BE IMMEDIATELY TERMINATED.

(11) Terms & Conditions: Dana Distributors reserves the right, in its sole discretion, to cancel, terminate, modify or suspend the Campaign should virus, bug, non-authorized human intervention, fraud, or other cause beyond Dana Distributors’ control corrupt or affect the administration, security, fairness, or proper conduct of the Campaign. In such case, Dana Distributors may select the Winner from all eligible entries received prior to and/or after (if appropriate) the action taken by Dana Distributors. Dana Distributors reserves the right, in its sole discretion, to disqualify any individual who tampers or attempts to tamper with the entry process or the operation of the Campaign or website or violates these Terms & Conditions. Dana Distributors has the right, in its sole discretion, to maintain the integrity of the Campaign, to void entries for any reason, including, but not limited to: multiple entries from the same user from different IP addresses; multiple entries from the same computer in excess of that allowed by Campaign rules; or the use of bots, macros, scripts, or other technical means for entering. Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Campaign may be a violation of criminal and civil laws. Should such attempt be made, [Dana Distributors reserves the right to seek damages to the fullest extent permitted by law.

(12) Limitation of Liability: By entering, You agree to release and hold harmless Dana Distributors and its subsidiaries, affiliates, advertising and promotion agencies, partners, representatives, agents, successors, assigns, employees, officers, and directors from any liability, illness, injury, death, loss, litigation, claim, or damage that may occur, directly or indirectly, whether caused by negligence or not, from: (i) such entrant’s participation in the Campaign and/or his/her acceptance, possession, use, or misuse of any prize or any portion thereof; (ii) technical failures of any kind, including but not limited to the malfunction of any computer, cable, network, hardware, or software, or other mechanical equipment; (iii) the unavailability or inaccessibility of any transmissions, telephone, or Internet service; (iv) unauthorized human intervention in any part of the entry process or the Promotion; (v) electronic or human error in the administration of the Promotion or the processing of entries.

(13) Disputes: THIS Campaign IS GOVERNED BY THE LAWS OF United States AND New York, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this Campaign, participant agrees that any and all disputes that cannot be resolved between the parties, and causes of action arising out of or connected with this Campaign, shall be resolved individually, without resort to any form of class action, exclusively before a court located in New York having jurisdiction. Further, in any such dispute, under no circumstances shall participant be permitted to obtain awards for, and hereby waives all rights to, punitive, incidental, or consequential damages, including reasonable attorney’s fees, other than participant’s actual out-of-pocket expenses (i.e. costs associated with entering this Campaign). Participant further waives all rights to have damages multiplied or increased.

(14) Winners List: To obtain a copy of the Winner’s name or a copy of these Official Rules, mail your request along with a stamped, self-addressed envelope to: Dana Distributors, 52 Hatfield Lane, Goshen, NY, 10924, USA. Requests must be received no later than 1/5/17 at 5:00 PM EST.

(15)The Sponsor of the Campaign Dana Distributors, 52 Hatfield Lane, Goshen, NY, 10924, USA.

(16) The Campaign hosted by Dana Distributors is in no way sponsored, endorsed, administered by, or associated with Facebook.

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Give a damn, Call a cab




Original Article via The Cronicle Newspaper

" — Dana Distributors is Goshen is offering free cab rides for the holidays through the Alert Cab program.

"Drunk driving is 100 percent preventable, and it’s up to you to do your part this holiday season to keep Orange, Rockland and Sullivan counties roads safe," says a statement from Dana Distributors. "That’s why we’re joining Budweiser to celebrate the holidays by reminding everyone to plan ahead for a safe ride home from his or her holiday celebrations.

The holidays are a time to surround yourself with family and friends, eat seasonal treats, and toast to what’s to come. Help keep the celebrations going and #GiveADamn about the safety of your family, friends and community this holiday season.

If you choose to celebrate the holidays with a “cheers,” always remember to drink responsibly and plan ahead to use a rideshare service, designated driver, or public transportation to get to and from your destination safely.

One program being offered this holiday season: Alert Cab.

"Over the past 35 years, Anheuser-Busch and its wholesaler partners have invested more than $1 billion in the United States to promote alcohol responsibility and reduce drunk driving, and we are looking forward to continuing this effort through 2018 and beyond," says the distributor. "From everyone at Dana Distributors, we wish you a happy and safe holiday season!"

For more information about the program, call Tom Kennedy at Dana Distributors at 615-3236."

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